The Samba Spirit

The Football Museum in Sao Paulo stands as a testament to Brazil’s storied football history, paying homage to the country’s deep-rooted passion for the beautiful game. As they embark on a rebranding journey, they have sought my assistance in crafting a fresh and captivating identity that reflects their rich heritage. My task is to design a comprehensive concept and oversee the roll out, ensuring that the new branding captures the essence of Brazil’s football culture, engages visitors, and revitalizes the museum’s image. ( concept work for a student project )